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Google inches closer to Pixel production in India as sales grow

4 weeks ago 159

We’ve been hearing for a while now that Google is aiming to manufacture Pixel devices in India, but a new report is offering some more details on where manufacturing will take place.

In 2022 it was first reported that Google would move up to 20% of Pixel production to India. Later, in 2023, Google confirmed plans to start Pixel production in India with plans to start in 2024, with a report from earlier this year reiterating that.

According to The Economic Times, Google has selected Tamil Nadu, the latest state in India, as the location where it will produce devices.

With the help of Foxconn, Google will set up new production lines in Tamil Nadu for Pixel phones. Wing, a part of Google’s parent Alphabet, will also be producing drones from the region. There’s no word on when production will start, but Google previously said devices made in India would ship before the end of 2024.

When announcing its plans last year, Google said that “India is a priority market for Pixel smartphones.” Currently, Pixel isn’t a huge player in the Indian smartphone market, but it is growing considerably. A report from Counterpoint Research earlier this year noted that Google’s smartphone sales in India grew by 111% in Q4 2023 while established players such as Samsung and Oppo saw their sales drop.

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